Developing an integrated vision of customer value
نویسندگان
چکیده
منابع مشابه
Customer lifetime value model in an online toy store
Business all around the world uses different approaches to know their customers, segment them and formulate suitable strategies for them. One of these approaches is calculating the value of each customer for the company. In this paper by calculating Customer Lifetime Value (CLV) for individual customers of an online toy store named Alakdolak, three customer segments are extracted. The level of ...
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ژورنال
عنوان ژورنال: Journal of Services Marketing
سال: 2013
ISSN: 0887-6045
DOI: 10.1108/08876041311330726